Writing is difficult for most of us, even for those of us who choose it as a profession. And when the topic is sensitive, and words need to be tactful, the task often gets put on the back burner.
Postpone no more. Your patients value what you have to say, and there are more opportunities than ever to speak through blogs, websites, and social media.
By keeping a few things in mind, you can power through writer’s block and communicate important information your patients need, even if it is of a sensitive nature or about a stress-inducing topic.
1. Gather Your Thoughts
Before you compose your masterpiece, take a few moments to put yourself in the shoes of your patient. Ask yourself:
When you answer these questions, your thoughts and words will flow.
Next, create an outline. This exercise helps to organize information in a logical sequence. It need not be detailed. Address the basics—what you will cover in the introduction, body, and conclusion—and move on.
Related Reading: 3 Secrets to Crafting Memorable Content
2. Be Wise with Your Words
The way you write often follows the way you speak. Be mindful of your words and the way you communicate in everyday conversations. Are your words encouraging? Are they judgmental? Do they convey an unconscious bias?
Whatever you do, be intentional. Here are some tips for increasing the conscientiousness of your writing:
Above all, be kind with your words. Remember, when someone reads your document, they are striving to learn something, make changes or become better. Respect this.
3. Include a Call to Action
Many articles include a call to action. A call to action is a specific request for the audience to do something. Calls to action typically come at the end of a piece and urge the audience to take the next step.
For example, do you want them to call your office for more information? Do you need a patient to complete a form? Make your call to action clear with simple phrases such as “Learn more” or “Contact us.”
4. Proof Your Work
Set aside your document and come back to it with a fresh set of eyes. Read it out loud to make your words conversational.
Be your own critic and ask:
Have your peers review content for accuracy, or enlist the help of your target audience to ensure you have proven your point. Then consider their responses and rework your text as needed.
When you are satisfied with your first draft, enlist the help of a professional editor or proofreader prior to publication.
Congratulations! You are on your way to publishing your masterpiece with confidence. If you need support at any point, the writers, editors, and instructional designers at Dream Write Creative are ready to help.
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