THE SPARK™ SHIELD'S PERFORMANCE TESTING
Building Customer Confidence by Demystifying Ballistics
The Spark Project™ needed to explain to customers that their bullet-resistant, folder-sized SPARK™ Shields are tested well beyond the standard and would help protect kids against gun violence. However, the highly technical ballistics testing information on their website was difficult for customers to understand.
- More consistent brand messaging.
- Increased thought leadership and customer confidence.
- Complex information became something easily digestible.
"I knew tackling such a technical topic was no small ask. The ballistics industry isn't easily understandable, but explaining the rigorous testing we completed to our audience was critical. So, DWC got to work and the results were transformative! From the graphics to the easy-to-navigate content, our performance testing page (or website) became clearer and easier to digest. Thanks to the DWC team, our customers can better understand technical information while gaining confidence in the SPARK™ Shield."
- Tizzie Nuss, Founder of The Spark Project™
Improving Google Rankings with a Self-Coaching Practice
Several of Heartmanity’s most popular blog posts are rich in content but needed a clear call to action. Realizing this missed opportunity, Dream Write Creative was enlisted to capture the increase in traffic and create a product that could fill this gap.
We created a downloadable self-coaching workbook that could be added to existing blog posts and would allow readers to expand upon the topics introduced in Heartmanity’s blog, ultimately serving as a steppingstone to Heartmanity’s main services.
- The high interest in Heartmanity’s blog posts now create an ongoing stream of income for Heartmanity.
- One post jumped to the first page of Google search with over 1,300 reads in 5 days. Just 3 months later, it had nearly 20,000 reads.
- New stream of passive income and increased product offerings are achieving far more self-qualifying leads.
"Working with Dream Write Creative is a very delightful experience. Their friendliness, attentiveness, timely responses, quality work, and the ease of the working relationship made it ideal for me. On my larger project, I really appreciated the timeline map and keeping me apprised on the progress. They anticipated our company's needs. Most of all, I felt very valued and cared for as a client. Having high standards myself, it was a wonderful surprise to have high responsiveness to my input as well as top-notch professionalism. I'm very grateful and am excited to recommend Dream Write Creative, because I know anyone I refer will be treated with the same respect."