We see it all the time. A business wants to create a new website, train new hires, or start a podcast and realize that, although they’re experts in their industry, they are not content creators. They stare at an empty page wondering what to say, or they try to “wing it” and get subpar engagement with their audience.
So, they google “hire a writer” and begin their descent down a rabbit hole of options. How do you know which type of writer to hire? Do you hire a copywriter, technical writer, instructional designer, or a screenwriter?
There is a TON of overlap between different types of writers. In fact, you may find that a copywriter is also great at instructional design. However, there are some things you can do to help narrow your search.
Know Your Goal: Sell, Teach, or EntertaiN
If you’re a business, you ultimately need to sell a product or a service; however, HOW you attract customers is just as important as closing the deal.
Know Your Format: Print, Interactive, Audio/Visual
Do you need blogs? A radio commercial script? A book that boosts your public image? Make a list of formats that your target audience consumes, then look for writers (of any type) with experience creating content for that format.
Why? Well, because writing a TV commercial script is different from writing a book — you not only have to provide lines for actors but also provide direction for the video and editing crew.
Know Your Logistics: Timeline, Budget, Working StylE
The next step is to think about the requirements of your project. Is creating content with a unified voice an ongoing need? Do you want to have the writer available at your beck and call? If so, consider hiring a staff writer or full-time copywriter for your office.
However, if you just need help with a single project or don’t want to commit to adding another employee, hire a writing agency or a freelancer. You may not be able to have them write a 20-page report at the drop of a hat, but independent writing agencies and freelancers can often provide more budgetary flexibility and range in writing styles than hiring a full-timer.
Ready for Results?
At Dream Write Creative, our writers have experience in a variety of content formats that help our clients achieve their goals from writing video scripts to designing training programs. CONTACT US for more information.
Bridging the Gap Between What Your Audience Wants to Know & What You Need to Tell Them